APAC Digital Marketing Lead

APAC Digital Marketing Lead 


About Our Client 
Are you a strategic and creative digital marketer? Here’s a great opportunity for you to take charge of the digital agenda at this consumer electronics brand with global presence. This is an exciting pioneering role in the APAC region where you will be empowered to chart the brand’s digital strategy!


Job Description
In this newly created role, you will be responsible for developing the APAC digital marketing strategy, managing agencies and partnering in-market resources to execute plans and initiatives. As the subject matter expertise, your mandate is to create a digital agenda that is innovative, highly relevant and accurately represents the brand. You will drive consumer engagement in the digital space, developing engaging campaigns based on your understanding of market, consumer and digital trends. You will partner the brand, marketing and sales teams closely to align on and offline strategies, creating a seamless customer experience and aligned brand positioning. You will proactively seek opportunities to grow the brand’s footprint online, with ownership of the budget and responsibilities for planning and roadmapping. 


The Successful Applicant
You are an experienced Digital Marketing specialist, with at least 8 years of regional experience in a MNC environment. Experience in a product-led industry, such as consumer electronics, automotive, FMCG, luxury will be highly preferred. You have a strong overview of the APAC region, with proven success in implementing mutli-geo strategy and initiatives. You are creative yet logical, with the ability to successfully convince, negotiate and influence. 

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