Product Marketing Manager

Product Marketing Manager (Beijing)
About our client:
Our client is a leading MNC company providing technology solutions such as, Cloud, Security, ecommerce, SaaS & Streaming. is now looking to hire a Product Marketing Manager to be based in their Beijing office and cover the Greater China region. 


About the role:
The company is seeking a Senior Product Marketing Manager with the creativity, vision, drive, and experience to execute go to market and sales enablement activities for their Web Division. Areas of focus would include Web Performance Solutions and Cloud Security Solutions. You will be a voice for the company’s web performance and security services tailored by industries to internal and external audiences including customers, sales, industry and financial analysts and media. You must possess a unique blend of business and technical savvy and the drive to help make the company’s product goals a reality. 


Responsibilities:
• Develop and execute Product Marketing go-to-market in line with Web Division business plan.
• Plan and execute market regional launch activities for new Web Division products as they become available for sale in China, Hong Kong and Taiwan.
• Create localized industry case studies, sales communications, presentations, competitive tools and training for Sales and Customers based on the Global core collateral and Industry Marketing resources.
• Work closely with Sales and Product Management to understand the needs of the marketplace; help to formulate future Product Marketing strategies and tactics.
• Guide the vision and creation of the company’s customer facing value reports with critical input from sales and customer stakeholders.
• Cross-functional collaboration with Global Sales, Channel, Product Management, Marketing Communications, Engineering & Marketing Programs teams.
• Attend relevant industry trade-shows, sponsorship and customer meetings.
• Support direct sales activities by keeping meetings with end customers and Sales Representatives in regular basis.
• Support partner relationships for the associated products.
• Education: Bachelor’s Degree in a technical discipline.
• Experience: 5+ years of professional experience.
• 2+ years of Product Marketing, Industry Marketing or equivalent experience.
• 2+ years of Sales Engineer, Pre-Sales or equivalent experience.
• 2+ years of experience working with internet-related technologies or equivalent experience.
• Knowledge of the CDN industry, including the ecosystem of partners and competitors.
• An understanding of web performance technologies and cloud-based web security products to mitigate DDoS and Web Application attacks.
• A proven history of growing revenue thru Product Marketing and/or Industry Marketing for new and/or mature product lines.
• Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations.

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