Senior Marketing Executive

Company Overview
- A membership services club
- Marketing Manager with more than 5 years of management experience

Our client is a membership services club with operations in Japan and in Singapore.

Job Description
Managing the digital assets and content of the product including the mobile app, ecommerce and corporate website, as well as the marketing communications.

• Identify and provide strategies to meet marketing objectives specifically for the aspirational and luxury marketing in Singapore.
• Drive content for the membership and corporate website.
• Create campaigns and awareness on the Ecommerce website.
• Assist to create the digital, EDM, mobile app push and social media calendar for Japan.
• Achieve marketing objectives by recommending strategic plans and reviews with prior market research to support initiatives.
• Execution through planning, developing, implementing, and evaluating activities and programs such as social media, EDMs, Event, e-Commerce and sales tools.
• Develop platform for data-driven marketing activities and programs.
• Recognize marketing opportunities by identifying consumer/member requirements.
• Provide information by collecting, analyzing, and summarizing data and trends in the Japan market in terms of lifestyle.
• Provide strategy for online shopping platform on members’ site to increase spend by Singapore-based members.
• Provide input for the global benefits program.

Requirements
Our client needs someone with the following skills:

• 3+ years in a marketing role, preferably with either a focus in loyalty, digital marketing and social media.
・At least 5 years of management experiences
• Experience in luxury retail, lifestyle, hospitality or membership services a plus.
• Proven success in a fast-moving, fluid environment.
• Cross functional experience.
• Strong Communication skills (written, verbal and presentation).
• Track record of managing successful integrated marketing campaigns from inception to completion both online and offline.
• Experience in membership, loyalty marketing, or customer acquisition a plus.
• Bachelor’s degree in marketing.

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